Press & PR

Connecting with Jellycat is an opportunity to explore creativity, storytelling, and meaningful collaboration. We welcome thoughtful conversations with members of the media, creative partners, and digital storytellers who share an appreciation for design, imagination, and the small moments of joy that make everyday life brighter. Whether your interest lies in editorial features, brand storytelling, or collaborative content, we value open communication and genuine engagement.

Our approach to press and public relations is rooted in clarity, creativity, and mutual respect. We understand that strong stories are built through collaboration, and we aim to support journalists, editors, and creators with timely responses and accurate information. When you reach out, your enquiry is reviewed by members of the Jellycat team who understand both our products and our brand philosophy. This ensures that conversations are not only efficient, but also aligned with the values that define Jellycat.

Content collaboration is an important part of how our brand continues to grow and connect with audiences around the world. We enjoy working with creators who bring fresh perspectives and original ideas, whether through written features, photography, video, or social storytelling. Each collaboration is considered carefully, with an emphasis on authenticity and creativity rather than volume or trends. Our goal is to build partnerships that feel natural, inspiring, and rewarding for everyone involved.

In addition to press and media enquiries, Jellycat offers opportunities for creators and publishers to take part in our affiliate programme. This programme is designed for individuals and platforms that align with our brand values and wish to share Jellycat products with their audiences in a thoughtful and engaging way. Through this partnership model, affiliates can celebrate creativity while introducing Jellycat characters to new communities.

We work with our affiliate partners through Rakuten, a platform that supports transparent collaboration and long-term growth. By joining through Rakuten, partners gain access to structured tools, clear reporting, and a framework that encourages creativity and responsible promotion. Once registered, potential affiliates can request to collaborate with Jellycat directly, allowing us to review each application and ensure a good fit for both sides.

Our affiliate relationships are built on trust and shared enthusiasm for imaginative design. We encourage partners to present Jellycat products in ways that feel genuine to their audience, whether through storytelling, lifestyle content, or creative showcases. We believe that the strongest recommendations come from real appreciation, and we value partners who take the time to understand our collections and what makes them special.

Every message we receive, whether from a journalist, creator, or affiliate partner, is important to us. We aim to respond with care and consideration, recognizing that each enquiry represents an opportunity to build a meaningful connection. While response times may vary depending on the nature of the request, our commitment to respectful and thoughtful communication remains consistent.

At Jellycat, collaboration is about more than visibility or promotion. It is about shared values, creative expression, and the joy that comes from bringing imaginative ideas to life. We look forward to hearing from those who wish to connect with us, share stories, and explore new ways to inspire smiles together.