Accessibility Statement

Jellycat is built on the belief that everyone should be able to enjoy a welcoming, comfortable, and barrier-free digital experience. Inclusivity is not an afterthought for our brand, but a guiding principle that shapes how we design, build, and maintain our online presence. We recognize that people interact with websites in many different ways and may rely on assistive technologies or alternative methods of navigation. Because of this, we are committed to making our website as accessible and usable as possible for individuals with disabilities, while also improving clarity and ease of use for all visitors.

We continuously review and refine the way our website functions, with the goal of creating an experience that feels intuitive, respectful, and dependable. Accessibility is an ongoing process rather than a one-time task, and our team regularly evaluates design choices, content structure, and technical performance to identify areas where improvements can be made. By doing so, we aim to reduce obstacles that may prevent users from accessing information, browsing products, or completing tasks independently and confidently.

Our approach to accessibility is informed by established international standards that are widely recognized for promoting inclusive digital design. In particular, we work to align our website with the Web Content Accessibility Guidelines, which outline practical recommendations for improving access for people with visual, auditory, motor, and cognitive disabilities. These guidelines define multiple levels of conformance, and our objective is to meet the requirements associated with WCAG 2.1 Level AA. This level is considered a strong benchmark for accessibility and helps ensure that core content and functionality are available to a broad range of users.

To further support individual needs and preferences, the Jellycat website includes an automated accessibility solution made available through our partner, EqualWeb. This tool allows visitors to adjust certain display and interaction settings according to their comfort and requirements. Features may include options that enhance readability, assist with navigation, or improve overall usability depending on how each person chooses to configure them. While no automated tool can address every possible accessibility challenge, this solution provides additional flexibility and can make the website easier to use for many people.

We understand that accessibility needs vary widely and that real-world experiences often reveal issues that testing alone cannot anticipate. For this reason, we value open communication with our community and see user feedback as an essential part of our accessibility efforts. If you experience difficulty accessing any part of our website or encounter a feature that does not function as expected with assistive technology, we encourage you to let us know. Your insights help us better understand how our website performs in diverse situations and guide future improvements.

Jellycat remains dedicated to learning, adapting, and investing in practices that support digital inclusion. As technologies evolve and standards develop, we will continue to update our website to reflect current best practices and to better serve people of all abilities. Our aim is to create an online environment where visitors feel respected, supported, and able to engage with our content without unnecessary frustration or limitation.

If you would like to share feedback or report an accessibility concern, you may contact our customer service team at customerservice@jellycat.com. We appreciate your time and your contribution to helping us make the Jellycat website more accessible for everyone.