Our Story

For more than twenty-five years, Jellycat has been creating soft toys that spark delight, comfort, and connection for people of every age, in every corner of the world. What began in London has grown into a global creative presence, with Jellycat characters finding homes, hearts, and display shelves in leading stores across dozens of countries. While styles, collections, and trends have evolved, the heart of Jellycat has remained the same: a belief that joy, imagination, and softness matter.

From the very beginning, Jellycat was built on play. Ideas are not forced into rigid shapes or formulas; instead, they emerge through curiosity, experimentation, and a willingness to see the world a little differently. Our designers explore textures, proportions, personalities, and expressions until something unexpected appears. That moment of surprise is often when a new Jellycat character comes to life. Each creation is shaped with care, humor, and an understanding that a soft toy can be far more than an object. It can be a companion, a comfort, or a quiet source of happiness.

Materials are chosen with equal intention. We look for fabrics that feel distinctive from the first touch, offering softness that lasts and quality that can be felt over time. Every stitch, curve, and detail is considered so that each Jellycat feels reassuring in the hand and pleasing to hold close. Longevity is important to us, because these characters are designed to be loved, carried, and remembered.

What makes a Jellycat special is not something that can be defined in a single way. For some, it is the gentle weight or the way a character fits perfectly into their arms. For others, it may be an expression that seems to tell a story without words. Sometimes it is simply the comfort of familiarity, or the memory attached to a gift given or received. Each person discovers their own reason, and that personal connection is where the real magic lives.

Over the years, Jellycat characters have become part of everyday life. They sit on nursery shelves, travel in backpacks, rest on pillows, and accompany moments both big and small. They are given to celebrate arrivals, milestones, and quiet acts of kindness. This shared experience, repeated across generations and cultures, is what continues to inspire everything we do.

The story of Jellycat has always embraced imagination and a sense of playful storytelling. Our creative world is filled with characters, legends, and gentle humor that reflect our belief in curiosity and joy. This spirit is symbolized by Jellycat Jack, a character who represents playfulness, creativity, and the importance of never taking life too seriously. Through this storytelling lens, Jellycat celebrates its past while looking forward, inviting everyone to be part of the adventure.

From its London roots to its worldwide reach, Jellycat remains dedicated to spreading smiles through thoughtfully designed soft toys. We continue to create with the same sense of wonder that defined our earliest days, always guided by the idea that softness, imagination, and joy have the power to connect people everywhere.