Safety & Care

The safety and wellbeing of everyone who enjoys our toys sits at the heart of everything we do. From the earliest stages of design through to the moment a product reaches your home, careful thought is given to how each item is made, used, and cared for. Our goal is to ensure that our toys can be enjoyed with confidence, whether they are destined for a nursery, a playroom, or a lifelong place on a shelf or bed.

Every product we create is put through extensive testing procedures before it is approved for sale. These assessments are carried out to meet and exceed a wide range of international safety requirements, including those set by British, American, European, and Australian authorities. Passing these evaluations confirms that our toys meet strict expectations around materials, construction, and durability. Only once a product has successfully completed this process can it carry the appropriate safety markings that demonstrate its compliance with these recognised standards. This rigorous approach allows families to feel reassured that safety has been prioritised at every step.

Alongside testing, age guidance plays an important role in helping customers make informed choices. Some designs are more suitable for certain age groups based on their features, size, or intended use. Where this applies, clear recommendations are provided on individual product pages and on labels sewn directly into the toy. These details are intended to support safe play and should always be read carefully before a toy is given to a baby or child. Packaging should be removed fully prior to use, and it can be helpful to keep a record of product and manufacturer information for future reference.

Proper care is another essential part of keeping toys safe and enjoyable over time. Washing and care guidance is available both online and on the product itself, using internationally recognised symbols to make instructions easy to follow. Many items are suitable for gentle machine washing at a low temperature, helping them stay fresh after everyday adventures. Other designs require careful surface cleaning by hand to preserve their shape and texture. To protect the materials and internal structure, toys should never be tumble dried, ironed, or dry cleaned, as these processes can cause damage and reduce longevity.

After a journey from production to delivery, it is completely normal for a toy to need a little attention before it looks its best. A gentle shake can help it settle, followed by careful shaping of the limbs and body to restore its intended form. Lightly fluffing the fur or fabric can bring back softness and character, especially after being packed for transit. These small moments of care help each toy feel ready to be loved, played with, and displayed.

Ongoing support is always available for anyone who has questions or concerns about a product, regardless of whether it was purchased directly online or from one of our authorised stockists. Our customer service team is committed to providing clear, friendly assistance and is happy to offer guidance on safety, care, or general product information. By maintaining open communication and continuously reviewing our processes, we aim to uphold high standards of quality and trust, ensuring that every toy brings comfort, joy, and peace of mind for years to come.